Hard-Hitting Creative From Hard-Working Creatives

Lunchbucket Does Indy.

May 30, 2012

    • Barracuda-bha-car-in-turn-4
    • Craig-in-the-pits-at-2012-indy-500

We came. We saw. We conquered. In fact, about the only thing we didn't do is win.

Of course, we're talking about Lunchbucket's recent trip to Indianapolis for the 96th running of the Indianapolis 500.

Longtime client Bryan Herta Autosport had two cars running this year's event: the #98 Barracuda car, driven by Alex Tagliani, in the Indianapolis 500; and the #28 I-Tec and Yellowjacket car, driven by Anders "The Viking" Krohn, in the Firestone Freedom 100 IndyLights race. New client Jeffrey Mark Motorsport (JMM) also had the #76 car driven by Juan Pablo Garcia in the Firestone Freedom 100.

As he did last year for BHA's 2011 Indy-winning William Rast car for (driven by the late, great Dan Wheldon), Craig designed the paint scheme for the cars, along with the drivers' suits, pit crew suits, team uniforms and car haulers.

Unfortunately, none of our drivers made the Winner's Circle this year: Tagliani came in 12th, Garcia finished 11th and Krohn didn't finish due to a broken drive train. Tagliani was actually leading the race until he was assessed a pit lane speed penalty.

Said Tagliani of the BHA team's efforts: "It was unfortunate because I think we had a car to win. Obviously, the Honda power did fantastic. We were good on fuel; mileage was amazing with our car. The balance was good. Unfortunately, we had a problem with the steering wheel, and it happened in qualifying where the weight jacker didn't work. So I lost a lot of the command (in the car). I had problems finding neutral in the pit. I couldn't really find the pit limiter. I got caught once, so I had to reset it all the time. Then the drink didn't work, so I didn't drink all race. That's pretty tough."

A lack of drinking was not a problem for the Lunchbucket team, however, as we sampled several of the local brews at The Ram and Scotty's Brewhouse. We also enjoyed an evening at the incredible Weber Grill Restaurant, along with excursions to two famed Indianapolis hotspots: Sensu and Mo's -- A Place for Steaks. And of course, what visit to Indiana is complete without a trip to Steak 'n Shake?

While we didn't make the Winner's Circle this year, overall it was a triumphant trip to Indianapolis for Craig, Larry and friend of the Bucket David Stanley. We can't thank Bryan Herta and Jeffrey Mark enough for the great time, and can't wait to go back next year.

Click here for a look at some more work for Bryan Herta Autosport.



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